Yokohama Tire Corporation
Industry
Deliverables
Web URL
Yokohama, the world standard for automotive tire performance, came to us with a vision for their consumer and commercial web presence, calling for a complete overhaul of the Yokohama user experience, and developing a new platform to educate potential customers, connect with local tire dealers and consolidate Yokohama’s four properties into a single, seamless web presence.
Introduction
A Streamlined User Experience for Brand Cohesiveness
From the back-end functionality updating content, to the front-end user journeys of finding the right product, our mission was to create websites that were fast and easy for everybody to use and navigate through from any device. With a broad audience including consumers, commercial entities, OTR, mechanics, media channels, sponsors and influencers, all websites were created to equally elevate the presentation of Yokohama Tire, and what they present to the world.
Website Consolidation
Empowering Individuals to Act on Their Adventurous Desires
The homepage opens with video footage that reveals their performance tires in action. While watching, users can use the included conditional product finder to explore products. They can search either by vehicle make, year, model, and trim, or by tire size, width, aspect ratio, and diameter.
Product Finder
Discover Tires by Vehicle Type or Tire Family
An interactive product display is then categorized by vehicle, and reveals corresponding detailed product images that provide visitors with a look at the detailed distinctions from product to product, as well as the ability to go directly into that product’s detail page.
Choose Your Vehicle
Exploring Tires With an Adventurous Spirit
Yokohama has earned its reputation for performance, via performance. We wanted to bring out how their products were dependable, four-season tires that travel the distance and prove themselves with every long haul, short trip, or lap around the track. To compliment their elevated brand positioning, their product pages called for a visual exploration that would position that reliability as self-evident, and were combined with a modern product overview experience that encourages visitors to browse, find a dealer, and daydream of their next ride.
Product Details Page
Find a Dealer Near You
Our team designed and developed a dynamic Dealer Locator that displays the nearest dealerships along side an interactive map, and shares contact information and directions in order to guide the user closer to their tires. Seamlessly integrated into Yokohama's custom website, the Dealer Locator offers a smooth, responsive experience across all devices.