Industry
Deliverables
Web URL
Roadway Moving, a rapidly growing national moving company, turned to our agency for our UX/UI expertise to develop a website that could drive conversions and capture their dynamic spirit. They wanted a platform that highlighted their commitment to care and excellence, fueling their impressive national expansion.
Introduction
Transforming Moving with Hospitality and Love
We created a website that showcases Roadway's culture and the genuine emotion and care that define their exceptional service. Roadway is revolutionizing the moving industry with a hyper hospitality-focused approach, bringing joy back into moving day. Their outstanding customer reviews reflect their success in delivering exceptional service and making each move a positive experience, highlighting the love and care from the people within the company.
A Nicer Way to Move
Elevating Roadway's Brand Identity: Designing Joyful Moving Experiences
We evolved the Roadway brand with a new website that achieves the perfect harmony between vibrant gradients, bold colors, bubble wrap textures, and clean space. These elements are tastefully combined to create a powerful yet balanced design. The design system uses their gradient to enhance CTAs, accentuate headlines, and compliment the authentic images of their trucks and moves in various cities.
A Fresh Look for Roadway
Behind the Move: Photography of Authenticity in Motion
We incorporated original photography from Roadway to authentically represent their team in action, enjoying their work, and moving people nationwide. By using these photos throughout the website, we showcase the real faces of the movers, personalizing the brand and conveying the moving process. These images, along with client photos and 5-star reviews, highlight Roadway's commitment to exceptional service and customer satisfaction, portraying their vibrant culture and diverse team.
Real Faces, Real Service
Improved User Journey Through Thoughtful Navigation
To drastically improve the user experience on Roadway's website, we reimagined the navigation to accommodate various ways visitors identify their moving or storage needs by service type, distance, or location. Additional services and resources were grouped together, with multiple ways to contact the right team member. The dropdown menu is visually engaging with quick links, vibrant photography, CTAs, icons, and a clear hierarchy, supporting users in navigating many options. We also added site search and a prominent gradient call-to-action button to call the company directly.
Intuitive Menu Design
Enhanced Search Features for User Convenience
The website's site-wide search functionality, easily accessible from the menu, includes a full-screen search screen with quick links and a clean results screen that allows users to refine their search. A fixed "Start Moving" form provides a clear next step, enabling users to engage with Roadway and begin planning their move.
Advanced Search
Strategically Designed Forms for Maximum Conversions
The forms on the Roadway website are some of the most critical components, and were designed in various styles and strategically placed across different environments, pages, and locations. This ensures that users can easily access them to start planning their move with Roadway, making the site a powerful conversion tool optimized for digital marketing and lead generation.
Forms for Conversions
