SK Signet America
Industry
Deliverables
Web URL
SK Signet, a global leader and pioneer in the EV charging industry, with the largest market share in the U.S. ultra-fast EV Charging segment, approached us to redesign their SK Signet America website to best represent their brand and EV Chargers as they continue to expand in the U.S. Market.
Introduction
Visualizing a Partnership with EV Experts for America’s Energy Future
SK Signet America has been exploding in the US Market, and needed to quickly improve how their brand was being represented to their diverse audience of decision makers from a wide range of industries. "Charging America's EV Revolution" is the headline we selected to introduce SK Signet America, and an authority we had to present throughout the entire website experience. Respectable brands were featured above the fold, and products were categorized in a way that simplified a user's journey to exploring their products. Futuristic images were created in order to tell a story of a future that environmental sustainability could bring to our society.
Our Approach
Seamless Navigation: Effortless Discovery with Visual Elegance
SK Signet America’s navigation prioritizes products, showcasing their EV systems through modern, zoomable product images within a meticulously organized dropdown menu. The Company section narrates the story of SK Signet America, highlighting their innovation drive and dedication to sustainability, accompanied by a dynamic news feed. A sticky menu ensures effortless website exploration and contact with the company, featuring a radiant gradient button that harmonizes with their brand colors and interactive elements to seamlessly guide users forward.
Intuitive Exploration
Impressive Display of Revolutionary Products
From the beginning of the user’s journey, SK Signet’s EV Charging products are cleanly presented, categorized under All-In-One and Distributed systems via the navigation and homepage, and complimented with quality photos with a innovative look. Once a product is selected, it is effortless to explore each of the different products and categories, as well as their corresponding features. An interactive product overview provides a close look at key features, what’s included, and product specs sheets are gated in order to prequalify and track prospects. Backgrounds were enhanced to best present their products in a futuristic way.
Exploring the EV Charging Systems
Presenting a Company With an Impactful Mission
The company page begins with a bold commitment to driving the transformation towards electrification, pioneering innovative charging solutions, and shaping the future of sustainable mobility. It’s global presence was illustrated with custom graphics, and a wide-array of vibrant imagery compliments their mission, growth initiatives, patents, and sustainable initiatives in our country.
An Intro to the US Market
Showcasing Notable Industry Recognition and Press
To maintain a consistently strong presentation of SK Signet America’s reputation to date, the News page was designed to give imagery enough space to tell a story with each post, balanced with plenty of room to appreciate meaningful article titles, and include their branded gradients for both post date labels and CTA.
The Blog
A Website Designed for Seamless Conversions
With a broad audience and various solutions offered, each area of the website includes an intuitive and pronounced next step. The contact us page’s inquiry form is clear and engaging, and global offices are neatly displayed right below, closing with key indicators of the brands reach and impact in the EV charging market.
Product & Partnership Inquiries
Unique Mobile Experience
A website that is not only responsive to all devices and screens, but has a uniquely enhanced mobile experience that a large percent of SK Signet's audience will be able to gain from.
Responsive Design
