One of our key objectives in approaching this redesign was to strike the perfect balance between positioning the brand to be an ideal partner for enterprise-level corporations, and also create a vibe that is personable and relatable for marketers.
We wanted to create a striking first impression that features the Meltwater suite of products within the first seconds of arriving at their homepage. A lively video of their newly redesigned products creates a modern and engaging experience above the fold, and scales throughout the graphics incorporated throughout the site. The value and benefits of Meltwater's solutions are listed along side a creative composition of mixed media, and each of their suite pages were crafted to educate and differentiate their offerings to a unique audience.
