Outletics
Industry
Deliverables
Web URL
Outletics manufactures luxury weatherized exercise equipment capable of withstanding the elements, with a color-customizable and polished look. Already in over 50 parks and recreation centers worldwide, Outletics came to us anticipating their expansion into the United States. Retaining its elegant-yet-approachable tone while translating the brand from its Swiss origin was absolutely essential.
Introduction
Sensational exercise equipment that brings the indoors, outside
“Building a Healthier World, One Movement at a Time” is the opening message as the company is introduced on the website. In order to engage prospects in the United States, the look and feel of the proud Swiss brand’s stunning equipment needed to be translated to their online persona and print materials. It was vital to establish Outletics as the leader in outdoor athletic equipment, while still emphasizing the gear's fun and accessible nature.
Brand Identity & Positioning
A balance between excellence and inclusiveness
A key brand objective for our team was to capture the precision of Swiss engineering while creating the feeling of Luxury. The Outletics color palette combines the high energy and strength of the distinctive red & black duo, met with the coolness of the galvanized grey. Including this fresh tone to the mix adds a layer to the brand’s vibe, leveling the scale of motion, freshness and ease of use and for maximum user engagement.
Iconic Brand Affirmation
Breaking the Barriers of the Grid
Learning about Outletics and their offerings deserves a deep dive into their origins as well as the level of quality engineering that goes into their products. An intuitive horizontal scrolling journey enhances this story telling experience for visitors, providing a uplifting alternative that accentuates their iconic mission to bring more movement to daily life.
Horizontal Scrolling Experience
An Equipment Lineup for “Machines that Work Harder”
Visitors can cleanly browse through all products displayed along side a filter bar to refine a search further by Balance, Cardio, Strength, Kids, and ADA Accessible. The interactive product showcase offers either a Quick View of a product, or takes you to further into the Product Page experience.
Premium Product Showcase
A One-of-a-Kind Product Experience
Each element of the Outletics product pages was enthusiastically designed to radiate the unique value proposition their European engineering standards bring to the table, as well as establish their expertise, and encourage participation from people of all levels of physical ability. A mix of videos, stunning photography, benefits, features, applications, and interactive diagrams are presented in an intuitive and digestible way in order to create both an immersive yet educational user experience for our audience. The journey concludes with a micro-interactive contact button and other reommended products to explore.
Individual Product Showcase
A Guiding Reference for Prospects and Customers
With a deep brand emphasis on sharing the benefits of exercise with all skill levels, resources and details on product features were grouped together, providing guidance for Installation, Safety and Construction, How it Works videos, and benefits for individuals, organizations, developers, facilities, and the environment.
Educating Our Audience
Branding Equipment and Enhancing the In-Person Brand Connection
Every point of brand contact needed to be refreshing and high-class, without alienating the casual exercise community. After the styles were established for digital environments, our team moved to print, starting with the brand’s “Look Book” company brochure, magazine ads, as well as a sleek letterhead and business card design. The branded labels for the physical equipment were also designed to continue a sleek, minimal design that delivers their message at a glance, proving access to the online Product Details page via QR Code.
Machinery & Print Design
