Industry
Deliverables
In our collaboration with Meltwater, we embarked on a website redesign project for their newest addition to the Meltwater Suite, Klear – a pioneering platform designed for discovering and engaging influencers for hire. Through strategic design and innovative functionality, the new website showcases Klear's capabilities as a premier influencer discovery tool.
Introduction
Into the Digital World: Designing Klear's Immersive Experience
Immersive and innovative, our design approach for Klear embraces the digital realm, employing gradients, frost effects, and layered elements to recreate an exclusive digital environment. Whether you're a marketer or an influencer, the experience of navigating Klear's platform feels akin to operating within a dynamic and cutting-edge digital landscape.
Immersive Design
Layered Design: Elevating Visual Appeal
The layered design concept extends throughout various pages, prominently featured in banners, underscoring the project's emphasis on asset creation as a pivotal component. These dynamic banners not only enhance visual appeal but also contribute to a cohesive and immersive user experience across the Klear website.
Dynamic Banners
Charting Klear's Journey and Meltwater’s Global Leadership
We position Meltwater as a global leader by elucidating Klear's rich history and promising future, emphasizing its pivotal role in shaping the influencer marketing landscape. Through comprehensive education, we highlight Meltwater's unparalleled expertise and commitment to innovation in the ever-evolving realm of influencer discovery and engagement.
Leadership Insight
Helping Visitors to Explore the Creator Economy
The revamped Klear website serves as an educational platform, offering valuable insights and resources to empower our audience with a deeper understanding of influencer marketing strategies and best practices.
Influencer Insights
Audience Alignment: Intuitive Menu Design
Through clear and beautiful navigation and menu design, we seamlessly catered to diverse audiences and industries, ensuring effortless accessibility to relevant information across the board. Our intuitive design approach fosters a user-friendly experience, guiding visitors from various backgrounds to discover Klear's offerings with ease and clarity.
Klear Navigation
Fresh and Authentic Blog Experience
We crafted a dynamic and fresh blog experience by infusing our unique styles of gradients and frosted effects, delivering an authentic and on-brand platform for educational content and exploration.
Dynamic Blog Design
Strategic Pathways to Schedule a Klear Demo
We crafted a visually engaging CTA section, incorporating animations to capture user attention and drive interaction. Additionally, strategic pathways were implemented throughout the site, seamlessly guiding users towards scheduling a demo to experience Klear’s offerings firsthand.
Engaging CTA Design