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Basic Resources, a leading manufacturer and distributor of high-quality legwear, loungewear, and underwear, collaborates with top fashion brands such as Michael Kors, Calvin Klein, Reebok, and Tommy Hilfiger. With over three decades of experience, our recent project involved revamping their digital presence through a bold new custom web design, an engaging company video, and compelling website copy that showcases their global reach and distinguished reputation.
Introduction
A Bold & Cutting Edge Fashion Partner for Global Brands
Our team sought to create a custom web design that reflects Basic Resources’ innovative, passionate, and collaborative nature. Being a company that didn’t want to be easily stumbled upon by the average consumer, our team needed to strategize a balance so the brand could still remain under the radar but also have the best reputability in the industry for those who needed their manufacturing, and global distributing services.
Brand Identity Design
Capturing the Showroom & Work Atmosphere
Our team was selective on how we featured the Basic Resources headquarters. Captivating imagery of the uniquely branded glass rooms shelved with its perspective products throughout the website successfully captures the brand’s modern work environment and quality products. Capturing the showroom on video would also emulate that same pace that this company moves, evolves, and innovates.
The BR Showroom
Cut from a Different Cloth - Heritage and Environmental Responsibility
To creatively highlight Basic Resources’ abundant history and visually represent all the victories from the brand’s inception, we designed an interactive historical timeline that honors the exponential growth of the organization. Content is crucial when creating a lasting, impressionable website. Our copywriting services yielded short, bold, and captivating messaging, complimented by striking visuals and pops of color. Lastly, with sustainability being a critical factor for global fashion partners, it was imperative to design a page acknowledging BR’s environmental responsibility and efforts to practice and approach ongoing sustainable development.
Brand Story-Telling
Showcasing Modern Workspaces: Inside Basic Resources HQ
With careful selection, our team showcased the Basic Resources headquarters, highlighting its uniquely branded glass rooms and shelves adorned with perspective products. Through captivating imagery, the website effectively conveys the brand’s modern work environment and commitment to quality products.
Showroom Highlight
Universal Accessibility: Crafting a Seamless Web Experience
For a company of global reach, universal accessibility across all devices and browsers is imperative. Employing a mobile-first methodology, we meticulously crafted a custom web design that seamlessly adapts to every screen size, ensuring unparalleled beauty and functionality regardless of the user's device or platform.
World-wide Access
Video Production - Company Showreel
The new Basic Resources company video production capture's the brand's vibrant energy, fast-paced global logistics teams, and the colorful loungewear products that Basic Resources is proud to create. With each of the brands featured, music and colors incorporated, our goal was to immerse the audience into this fashion-forward global company.
Video Production
