First National’s wealth of experience and sophistication was apparent to any customer who stepped foot in their branches, but web searchers received a separate experience that — while true to the bank’s tradition — missed opportunities for their modern, on-the-go and ever-digitizing client base.
Alongside First National’s leadership team, our creative leads quickly laid the groundwork for reimagining and rebuilding First National’s website. Adapting to a new day in digital banking, we worked quickly to create a web experience that met the demands of mobile bankers without forfeiting the company’s reputation for trust, knowledge and person-to-person warmth.
The website’s revival started and ended with UX design: Categorizing First National’s services, streamlining descriptions of their offering and creating clear hierarchies for web users led to clean, unbroken interactions that guided new and existing customers through the experience. News, company history, contact information and more were separated from the bank’s critical services, allowing viewers to place their focus on the services that mattered to them.
As one of our fastest and most highly targeted web builds, we elevated First National’s website to a modern, customer-friendly experience in as little as months. Stepping into the unexpected challenges of the new year, we continue to work beside First National in responding to the needs of customers as they arrive.
Our partnership has proved fruitful in helping First National answer the call for the businesses and families they serve, balancing a pragmatic approach to web modernization while maintaining the bank’s traditionally-held values.