Kensington Estates
Industry
Deliverables
Kensington Estates, inspired by its equestrian heritage, was meticulously crafted to reflect grace and beauty. Our partnership aimed to echo this ethos with a meaningful brand identity and impactful digital experiences for prospective tenants. We envisioned it as a boutique, gated retreat, honoring stable tradition and offering residents a graceful transition into their golden years.
Introduction
Developing a Lifestyle Brand Enriched in History
We sought to create a brand, messaging, design and buzz online and off behind the newly-minted Kensington Estates, one of the most prestigious 65-and-older townhome communities on Long Island. By honoring the centuries-old tradition of the stables, we envisioned Kensington Estates as a boutique, gated retreat, offering residents a graceful transition into their golden years. The esteemed initials of the community intertwine gracefully amidst the embrace of a timeless serif font, paying homage to the noble steeds that grace the stables depicted within the illustration, while recreating a true-to-life show jump that satisfies the grounds’ equine history dating as far back as the 1800s.
Community Brand Identity
Transcending Boundaries: Crafting an Elevated Digital Journey for Next-Phase Living
Our approach to crafting this website was centered on capturing the essence of a new lifestyle, tailored for a generation gracefully transitioning into their next phase of life. With meticulous detail, our design epitomized an elevated experience, echoing the premium fixtures, finishes, and luxurious amenities synonymous with Kensington Estates properties. Leveraging exquisite assets showcasing the project's vision, we curated immersive full-screen experiences complemented by a refined color palette, accentuating the striking visuals. Each home model was meticulously showcased with inviting interior photos, offering our audience an instant glimpse into their potential future. By seamlessly integrating valuable insights with captivating imagery, we painted a compelling picture of a hassle-free lifestyle, enticing those considering downsizing to envision Kensington Estates as their ideal home.
Web Design
Designing Distinction: Elevating Kensington Estates
In creating marketing material, attention to detail was key. From the homepage to press releases, social ads, and outdoor signage, each element reflected the elegance of Kensington Estates. Our collaboration extended to consulting on custom eblasts, PR placements, and mailers, ensuring that homeshoppers remained engaged and inquiries continued to pour in. As construction progressed and units were swiftly snapped up, our partnership with Triangle Equities proved invaluable, navigating through the uncertainties of the housing market with grace.
Digital Marketing Strategy
Crafting Excellence: Achievements in Branding and Marketing for Kensington Estates
Our branding, web design, and marketing efforts have left a lasting impression on Kensington Estates. From brand identity to website launch, each step exuded poise and precision, instilling trust in potential buyers. Our collaboration with Triangle Equities navigated market complexities, ensuring Kensington Estates stood out, even in turbulent times. Together, we not only weathered the storm but emerged stronger, with a reputation for excellence that continues to set Kensington Estates apart in the market.
Navigating Success