Cagent Vascular

Medical websites often lack engaging features -- Cagent knew this coming in, and was adamant about wanting to give their brand a 'cool' look. Our design team worked closely with Cagent Vascular's leadership to ensure their products were being displayed in a way that felt modern and technology-driven. The website allowed us to zoom in on microscopic details, showcasing features which could not be easily appreciated in a typical product demonstration. Our primary goal was finding ways of fitting all of this information in a concise presentation, which comprehensively represents the benefits of their unique solution. Adding graphics to the information sharing process allowed us to avoid several common trappings of medical websites, and more clearly articulate their value proposition at a glance. The site theme itself reflects the serration process, opening to mirror the procedure with custom iconography, specialized team member assets, and other illustrations. The result was a site that made doctors wonder why the product was not in their hands already -- sophisticated, sleek, yet simple. The new site clearly and quickly illustrates how simple to use the technology is, and how easily it can improve the lives of patients. The individualized, cutting-edge renovation separates Cagent Vascular from competitors with a more traditional web experience, and aligns with the brand promise made by their signature product.