Tonic Vibes CBD
Industry
Deliverables
Web URL
As one of the earliest movers in the CBD industry, TONIC came to us with a dream and a mission: Match the looks to the goods. Founder Brittany Carbone had discovered a world-changing blend of CBD and botanical blends, and it was time to let that same world know with a new web design.
Introduction
The Digital Cure - From Farm to Community
Inspired by the story of a woman-run business on a farm upstate, dedicated to crafting the best crop for wellness, we showcased this journey on the 'Our Story' page. By highlighting Triciolla Farms and Bardo Labs, we celebrated the intersection of nature, innovation, and community, ensuring the website reflects the essence of Tonic Vibes' mission to deliver wellness to others.
Our Approach
Styles that Resonate with Tonic Vibes' Grass-Roots Ethos.
Our website styles were tailored to the design to embody Tonic Vibes' grass-roots brand. Drawing inspiration from their product colors, particularly the primary greens reminiscent of agriculture, we've curated a palette that reflects vibrancy and authenticity. Complemented by neutral lines, gradients, and icons, the design evokes a dynamic essence. Our typography choices resonate with our target audience, ensuring a naturally engaging and cohesive user experience.
Style Guide
A Modern Shopping and Educational Experience for CBD Products
Our product page design for Tonic Vibes embodies simplicity and clarity, and aims to capture the vibe of the product’s purpose. With a clean layout and intuitive scroll experience, users can easily explore product details, ingredients, and dosage instructions. Vibrant imagery and custom iconography complement concise descriptions, enticing customers to discover the benefits of each Tonic blend.
Product Pages
A Commitment to Educating the Public on CBD
The 'What is CBD' page was created to provide comprehensive information to demystify CBD and its benefits. Additionally, our dedication to quality is showcased on our 'Quality' page, where we detail our rigorous standards and practices. The Tonic Vibes blog serves as a valuable resource, offering insights, tips, and updates on CBD-related topics. For transparency and trust, we provide Certificates of Analysis and lab results on a dedicated page, ensuring customers have access to detailed information about Tonic’s CBD products.
Educating Our Audience
Supporting the “Steady Supply” Monthly Membership
We've prioritized Tonic's recurring revenue and subscription model by seamlessly integrating it into the user journey. From the navigation experience to the homepage banner and product details page, users are consistently reminded of the benefits of subscription. We've made it effortless for users to explore subscription options, and visitors can easily subscribe online during their purchase process, ensuring a seamless transition to recurring revenue for Tonic.
Subscription Model
Building Community: Tonic’s Sustainability and Social Impact
Tonic is deeply committed to community involvement, as highlighted through various initiatives showcased on their website. Their blog serves as a hub for community engagement, offering insights, stories, and updates. Additionally, their dedication to sustainability is highlighted on the 'Sustainability' page, where they outline their eco-friendly practices. Through the 'Social Efforts' page, Tonic showcases their commitment to giving back and making a positive impact. To encourage community participation, subscribe forms with discount incentives are offered, inviting users to join Tonic in their mission for wellness and social responsibility.
Community Commitment
