We were driven to design a fully invigorating digital platform that combatted against the negative stereotypes that are often associated with self-storage facilities. With ununified visual assets, Westy was also not able to digitally express its customer-oriented values and modern differentiators through the previous website. In addition, Westy's online storage calculator was not intuitive, tasking our team to develop a new, advanced and user-friendly online storage calculator.
In addition to developing a modern web design, providing users with a seamless and quick experience was our team's top priority. To accomplish this task, there were multiple areas we set out to improve. Using location-based technology, we developed a function on the new website to help users find where the locations of the nearest Westy storage facility, significantly cutting down the time it took to accomplish this previously.
To increase Westy's digital reputability, it was important to showcase reviews from staff, customers, and local nonprofits that love Westy's world-class offerings. In addition, we created a community page that emphasizes Westy's charitable contributions to the communities they live and work in.
To make users are highly aware of Westy's modern features and services, including its brightly lit grand atrium lobby and free mover concierge, it was crucial to unify, humanize, and refresh the website with new visual assets including bright photos and videos.
The online storage calculator was also reevaluated and improved by incorporating animated illustrations, giving users a better sense of how life-size items could fit into the many different sized storage units.
Further, we optimized the site with informative but digestible information that highlights all of Westy's self-storage solutions, values, and differentiators. Giving users a direct look at all that Westy has to offer.