Industry
Deliverables
Web URL
Think Box sought to distinguish itself and expand market share in high-end printing across multiple major cities. However, the challenge lay in educating users about their extensive services efficiently, a common issue leading to a cluttered user experience and unclear paths to conversion. To confront this issue, they understood the importance of a customized website to set them apart and achieve their goals.
Introduction
Standing Out in a Crowded Space
We embraced the challenge of differentiation by highlighting Think Box as a premier national brand through the showcase of their high-profile projects through a modern website experience. From the dynamic scrolling homepage to the streamlined navigation, along with the integration of their Instagram feed, every element was meticulously designed to elevate their online presence and reinforce their industry leadership.
Our Approach
Premium Services. Streamlined Experience.
Each service is highly visible from the homepage at first glance, with its own on-hover animation -- which changes the backing image, showing work examples specific to the selection, and encouraging visitors to click and view the full-service page. The service pages themselves were transformed into a hybrid page -- beginning with a gallery, but holding larger segments of service information behind overarching topics in a unique customer journey. When the users engage, the full text will display – allowing the same access to the breadth of information, while creating a minimal aesthetic with a degree of flash.
Services Architecture
Allowing Great Work to Create Viewer Interest
We fully revamped the gallery experience to a portfolio page to both enhance and simplify the way their work is showcased, separating each section by project type and arranging multiple image sliders with varied image sizes. Ultimately, this is what print partners want from Think Box’s services – so finding a way to demonstrate this ability on-site, on a high purchase-intent page significantly improved the site’s ability to convert.
The Gallery
An “Everywhere” Mobile Experience
The new custom website followed mobile-first conventions, compacted imagery and concise copy to ensure that phone and tablet audiences would receive the same experience as their desktop counterparts. The result is a smooth browsing journey on all preferred devices.
Responsive Design
A Picture is Worth a Thousand Words
Think Box’s images spoke volumes, therefore our team adopted a minimalist approach, prioritizing impactful visuals over extensive text. As their web design partner, we aimed to let their work shine and demonstrate their expertise without relying heavily on written content. By curating an image-heavy website, we allowed the impressive portfolio of Think Box to speak for itself, showcasing their capabilities and craftsmanship to visitors, and captivate our audience.
Imagery Strategy
