Hanover Bank came to us with several unsatisfactory elements of their existing website in need of a revamp. Hanover needed to modernize and leverage their website as an efficient marketing resource, but the internal team was discouraged due to an outdated back-end site structure. The site speed was slowing, and the services section of the site did not fully capture their attention to detail and emphasis on nurturing customer relationships.
Our team worked closely with Hanover Bank’s leadership to restructure each element of site functionality -- including the navigation and search functions, so the target audience could more efficiently find what they’re looking for, enabling them to quickly jump to a wide variety of corresponding services. Branded assets were added to breathe further life and diversification into the customer journey. Our design team was able to elevate Hanover's web experience and meet the expectations of their marketing team.