UI/UX Design
Web Design
Web Development
Digital Strategy
Brand Identity

Appell Striping

Local Business to National Franchise
2018

Industry

Construction

Deliverables

Branding, Web Design, Web Development, Digital Marketing, Creative Strategy, SEO

Appell Striping is an innovative pavement services company, rooted in professionalism and customer satisfaction. Appell approached us with the vision to target a higher level of clientele on a national scale through a well-crafted custom web design, a high impact digital marketing campaign, and branding services to create supporting print materials and vehicle wraps.

01

Introduction

Harmonizing Innovation with Tradition

Creating a website for a forward-thinking brand in an old-school industry was both exhilarating and rewarding. Our strategy centered on 'Designing with Striping,' integrating iconic yellow and blue parking lot lines into the branding. From the homepage to vibrant call-to-action buttons, every detail reflected the brand's identity while enhancing user experience. New photos of branded shirts, on-site jobs, and trucks added authenticity, culminating in a visually captivating online presence.

02

Challenges & Responses

An Emphasis on Pavement Maintenance Services

We strategically emphasized Pavement Maintenance to support their business model of year-round service over one-time jobs. Our approach began with placing pavement maintenance prominently in the navigation and on the homepage, introducing Appell as a 'full-service' provider. On the dedicated pavement maintenance page, we showcased its benefits, accompanied by client testimonials for credibility. Additionally, the About Us page spotlights Appell’s unique selling points and how they cater to large clients. To streamline communication, we ensured easy access to contact and quote requests from any page on the custom website.

Custom Website Design and Web Development for Appell Striping
03

A Full-Service Approach

Custom Website Design and Web Development for Appell Striping

Increased Brand Awareness to National Businesses

With a goal of propelling the growth of their business, our goal was to revitalize a company in a long-standing industry with a fresh and exciting brand identity that reflected the energy and progressiveness of the Appell team. Due to the reactive nature of Appell’s business, we used bold headlines to relay their messaging, brand identity design, and capture their audience’s attention. 

04

Brand Identity

Truck Wrap Design for Appell Striping
Custom Truck Wrap Design for Appell Striping
Graphic Design for Print
Truck Wrap Design for Appell Striping
Custom Truck Wrap Design for Appell Striping
Graphic Design for Print

A Business Transformed Through Digital Marketing

Digital Marketing Success: Over the years, our campaigns have driven remarkable results for Appell, generating 750+ leads for their services. With a conversion rate consistently hovering around 10%, our website and campaigns stand as a testament to our effective digital marketing strategies. As the business has scaled from a local to a national audience, their campaign scales along with it, being a critical component for business development.

Leads for Appell Services
Conversion Rate
Effective Campaigns
05

Campaign Success

From Local Small Business to National Brand & Franchise

As Appell Striping ventures into the franchise market, our primary focus is on empowering franchisees. We achieve this through tailored location landing pages and localized SEO initiatives, strategically designed to build brand awareness and foster connections with their local audience.

06

Franchising

Creativity, Confidence and Professionalism come to mind when I think of Bowen.
This was a project that we were excited and also very anxious about. But with the help of their team, the process was seamless and easy. The website looks awesome, and we couldn’t be happier about it.

Bryan Appell

CEO @ Appell Striping

What our Clients are Saying

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