Appell Striping
Industry
Deliverables
Web URL
Appell Striping is an innovative pavement services company, rooted in professionalism and customer satisfaction. Appell approached us with the vision to target a higher level of clientele on a national scale through a well-crafted custom web design, a high impact digital marketing campaign, and branding services to create supporting print materials and vehicle wraps.
Introduction
Harmonizing Innovation with Tradition
Creating a website for a forward-thinking brand in an old-school industry was both exhilarating and rewarding. Our strategy centered on 'Designing with Striping,' integrating iconic yellow and blue parking lot lines into the branding. From the homepage to vibrant call-to-action buttons, every detail reflected the brand's identity while enhancing user experience. New photos of branded shirts, on-site jobs, and trucks added authenticity, culminating in a visually captivating online presence.
Challenges & Responses
An Emphasis on Pavement Maintenance Services
We strategically emphasized Pavement Maintenance to support their business model of year-round service over one-time jobs. Our approach began with placing pavement maintenance prominently in the navigation and on the homepage, introducing Appell as a 'full-service' provider. On the dedicated pavement maintenance page, we showcased its benefits, accompanied by client testimonials for credibility. Additionally, the About Us page spotlights Appell’s unique selling points and how they cater to large clients. To streamline communication, we ensured easy access to contact and quote requests from any page on the custom website.
A Full-Service Approach
Increased Brand Awareness to National Businesses
With a goal of propelling the growth of their business, our goal was to revitalize a company in a long-standing industry with a fresh and exciting brand identity that reflected the energy and progressiveness of the Appell team. Due to the reactive nature of Appell’s business, we used bold headlines to relay their messaging, brand identity design, and capture their audience’s attention.
Brand Identity
A Business Transformed Through Digital Marketing
Digital Marketing Success: Over the years, our campaigns have driven remarkable results for Appell, generating 750+ leads for their services. With a conversion rate consistently hovering around 10%, our website and campaigns stand as a testament to our effective digital marketing strategies. As the business has scaled from a local to a national audience, their campaign scales along with it, being a critical component for business development.
Campaign Success
From Local Small Business to National Brand & Franchise
As Appell Striping ventures into the franchise market, our primary focus is on empowering franchisees. We achieve this through tailored location landing pages and localized SEO initiatives, strategically designed to build brand awareness and foster connections with their local audience.