B
a
c
k
t
o
P
r
o
j
e
c
t
s
Introduction
The Farrell Law Firm is a full-service Intellectual Property law firm that councils Fortune Global 50, Fortune 500, and privately-held businesses as well as academic institutions, and inventors in the United States and around the world. The firm sought out a creative agency to deliver a more modern brand and web presence that best reflected their reputable offerings and team of legal professionals.
Website
Scope
Branding, Web Design, Print Design, Photography
Refined,
Comforting
Authentic
IP Ocean
#061f42
Farrell Cobalt
#0f4fa8
Light Grey
#dddddd
When used at a large size, the Playfair Display typeface showcases the firm’s meticulous approach, attention to detail, and positions their message for worldwide prospects clearly.
AaBb
Playfair Display
Light
Semi-Bold
Body copy size - Playfair Display 16px
This is an example of how the selected typeface would look as a paragraph of text on the new website. This typeface best compliments the brand, layout, and design of the website.
The Challenge
Engaging an audience for Intellectual Property Law requires instantly establishing trust, and credibility. The new brand was to convey sophistication and experience while also engaging a technical audience utilizing best practices UI/UX practices.
An authentic firm providing exclusive services on a global scale
Technical, Engaging, and Global-facing
Our Approach
Expertise Balanced With Authenticity
To best cater to a technical audience, our team took a more visual approach with the website content. A blend of technical and elegance from The Farrell Law Firm brand really comes to life on the law firm website with the use of interactive connecting lines and buttons throughout, the use of video on almost every page, and a dynamic feed of recent Patents obtained by the firm.
Fully Responsive
Providing a strong user experience on all devices is essential when facing a technical and modern audience. A sticky mobile menu was added to ensure quick access to all areas of the law firm website at any given time.
An IP Firm Empowering the Technical Age
The Farrell Law Firm has strengthened its first impression and online credibility with its revamped brand and law firm website. With almost 5,000 patents obtained since its inception in 2006, The Farrell Law Firm can now welcome new online opportunities with confidence and prestige.
view website
View Next Project
View Next Project
Emo Trans