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Roux Associates

INTRODUCTION
Roux Associates is an industry-leading environmental consulting and management firm. Since its inception over 35 years ago, the Roux organization has scaled to over 300 environmental scientists and engineers who are dedicated to creating sustainable solutions through a wide array of consulting and project management services for reputable clients across the nation.
Scope
Web Design, Creative Strategy
Scientific, Efficient ampersand Sophisticated
Midnight Blue
#162636
Ocean Blue
#016fac
Sky Blue
#90cffc
Ice Blue
#e3ecf4
We consolidated from multiple to one typeface, simplifying the content structure with clearly defined informational hierarchy throughout the site. Maximizing space, the font compliments the layout and presents a more visually appealing balance.
AaBb
Assistant
Light
Semi-Bold
Body copy size - Assistant px
This is an example of how the selected typeface would look as a paragraph of text on the new website. This typeface best compliments the brand, layout, and design of the website.
The Challenge
In a nutshell: the task at hand is making dirt look beautiful. Thanks to Roux's team, we included newly captured scenic drone footage and photography which allowed us to showcase the beauty in the natural environments in which they work.
Roux strives to solve complex environmental problems around us.
Structured, Engaging, and Authentic
Our Approach
Evolving With The Environmental Engineering Industry
The website experience begins with aerial footage of beautiful natural landscapes, capturing the actual environmental topography that Roux works in. Vibrant imagery is balanced with structured content for a clear and engaging user experience on all devices. We strengthened the navigation, portfolio and improved the presentation of all practice areas. Individual project detail pages were created along with a new leadership directory. Clearer calls to action increase the level of focus throughout the user journey.
Designed for Prospects On The Go
With an increasing mobile audience, an improved responsive design was necessary to direct users to their destination easily and quickly.
Delivering an Impactful Impression for an Award-Winning Environmental Organization
We are proud to partner with a best-in-class company and keep them at the top of their industry. Our team is constantly evolving and optimizing the Roux Associates website, and we anticipate strategizing new ways to drive additional traffic, awareness, and opportunities for their organization in the future.
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