RCM Insurance

Before we could begin our web design, writing and coding process, we embarked on a discovery mission to steep ourselves in RCM, its services and potential avenues for building a brand. Between one-on-one interviews with the owner, UX gut tests and customer analysis, we landed in a place that laid the track for the road ahead.

A company that specializes in helping specialty industries insure specialty equipment deserved to look, feel and act like a specialty brand. Our vision for the RCM brand and web design remained simple, elegant and modern.

Arranging RCM’s custom website into their primary services and creating clear, divided destinations for contractors, small businesses, and those seeking personal or auto policies, we generated a framework that would work quickly for new visitors, yet remain recognizable for existing customers. We dedicated time to providing write-ups for each industry RCM serves, building an expedited landing pages for construction, hospitality and real estate professionals seeking RCM’s advantages for their line of work alone.

Confident in appearances and informational elements, we ensured they worked harder to provide bottom-line benefits for RCM: speedier quotes, faster response times and a greater understanding of the company’s offering.

We insured contact information remained easily accessible at the top and bottom of every page for fast and effective customer service. Avoiding the risk of information overload in a complex industry, we provided RCM with a new apparatus to continue doing business the way they always have — over the phone and in person — with a powerful web tool to assist in the process.