B a c k   t o   P r o j e c t s

Meyer Suozzi

More Than a Distinguished Law Firm
The prestigious law firm Meyer, Suozzi, English & Klein needed a polished brand and web presence that represented their dedication to unparalleled excellence. In rebranding Meyer Suozzi, it was essential that we preserved their character and unique history while modernizing their online presence.
Scope
Branding, Web Design, Print Design, Photography, Creative Strategy, Marketing
Elegant, Experienced ampersand Trustworthy
Prussian Blue
#1b4770
Intl. Klein Blue
#2965a6
Gateway Green
#566e7b
YinMin Blue
#49648a
We chose a clean and sophisticated serif font that is highly legible, yet elegant in large headlines. To complement the headline style and modernize a historical brand, we introduced Goudy Old Style, a more classic and sophisticated sans serif font for the body copy.
AaBb
Goudy Old Style
Light
Semi-Bold
Body copy size - Goudy Old Style 16px
This is an example of how the selected typeface would look as a paragraph of text on the new website. This typeface best compliments the brand, layout, and design of the website.
The Challenge
We were tasked with modernizing the Meyer Suozzi brand while honoring and upholding their history. Our challenge was in balancing a bold and influential historical legacy with a modern and intuitive user experience. It was our pleasure to showcase the very best of Meyer Suozzi’s past while modernizing their brand and website for their audience today.
Our goal was to preserve Meyer Suozzi’s legacy while bringing them into the modern digital world.
Sophisticated, Classic and Modular
Our Approach
Dedicated to Excellence
In collaboration with the law firm’s dedicated marketing team, we developed a contemporary brand to honor the law firm’s past, while looking towards the future. Our team restructured practice areas, built an intuitive attorney directory, and strategically outfitted the site with the level of depth needed to convey the law firm’s ample accomplishments.
Fully Responsive Design
We designed a seamless mobile experience for users with a strong introduction to the Meyer Suozzi law firm and brand, an intuitive attorney directory, location finder, various entry points for contact and trending news articles.
Crafting a Legal Industry Standard
The Meyer Suozzi website was designed for users in search of strategic legal solutions. Whether site visitors are entering organically, through a targeted campaign or through a referral source, our goal was to guide them to the right professional based on their unique needs. The Bowen and Meyer Suozzi teams are dedicated to regularly optimizing the user experience to increase its performance over time.
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Elisa DiStefano