B a c k   t o   P r o j e c t s

Let There Be Neon

Introduction
Established in 1972, Let There Be Neon has been the prevailing creator and international supplier of custom neon art. We were approached to redesign the historic company's website and shine light on their captivating space and unmatched quality of work that Let There Be Neon provides its clientele.
Scope
Web Design, Photography, Creative Strategy, Videography
Iconic, Vibrant ampersand Mesmerizing
Neon Blue
#00a6ff
Glowing Green
#5da800
Sunshine
#f4fa82
Fire
#ed252c
A clean, crisp and modern typeface with a subtle edgy look.
AaBb
Cabin
Light
Semi-Bold
Body copy size - Cabin 16px
This is an example of how the selected typeface would look as a paragraph of text on the new website. This typeface best compliments the brand, layout, and design of the website.
A One of a Kind Spectrum of Neon Made to Inspire
NXT
|
PRV
The Challenge
Creating a balanced theme that highlights and compliments the quintessential neon company was crucial for this website redesign. Our team was challenged to find clever methods to showcase LTBN's unique branding and custom spectrum of colors, an imperative component of their design strategy. Frictionless font types, contrasting colors and extreme organization helped to create a sophisticated design that allows the neon art to display without conflict.
Transformative custom-made neon, handcrafted with expert methodology, precision and care.
Experiencial, Soothing & Timeless
Our Approach
Let the Artwork Speak for Itself
To captivate the true essence and aura of the LTBN showroom, we developed a customized web experience featuring full-screen visuals with photo and video footage that our team captured. We were set on creating an experience that allows a visitor to feel as if they are walking through the LTBN showroom. A unique scrolling feature was introduced to generate a narrated user experience. We created art galleries that showcase LTBN's craftsmanship in its entirety. In honor of Rudi Stern, company founder, and industry legend, a memorial page is dedicated to his life and passion for creating works of art. "His sole goal was to ensure that art touched every project brought to our studio." Our teams joined Rudi in this mission to create a website that delivered that same spirit and vision that guides the Let There Be Neon team today.
Fully Responsive
To best serve the international neon company and its clients across the world, a fully responsive web experience was imperative. Not only is the refreshed website seamlessly accessible via desktop, mobile or tablet but users can also enjoy the custom loading animations, art galleries, and unique scrolling experiences effortlessly across multiple devices.
Shining New Light on World-Class Craftsmanship
Overwhelmed by our love for neon art, we were thrilled to work with artists and craftsmen in this electrifying medium. In creating this powerful digital presence for Let There Be Neon, we are able to properly represent such a colorful and monumental New York brand for exactly who they are.
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