B a c k   t o   P r o j e c t s

J. Petrocelli

Over a Half a Century of Excellence
Since the 1950s, J Petrocelli Contracting has been building monumental structures that surround us today in New York. The Petrocelli family prides themselves on their precision, craftsmanship, and delivering on time, and on budget. While building a business on reputation alone has brought about great success, it was time to reflect their extraordinary capabilities online
Scope
Branding, Web Design, Photography
Strong, Classy ampersand Authentic
Petrocelli Black
#272727
Steel Grey
#95a5a6
Concrete
#c0c6ca
AaBb
Kepler Std
Light
Semi-Bold
Body copy size - Kepler Std 16px
This is an example of how the selected typeface would look as a paragraph of text on the new website. This typeface best compliments the brand, layout, and design of the website.
We had the opportunity to capture Petrocelli's craftsmanship and expertise for ourselves, 48 stories high.
On Site Photography
NXT
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PRV
The Challenge
As masters of their craft, the Petrocelli executives had a vision for a very authentic website that accentuated their craftsmanship and diverse portfolio of commercial and residential construction work. New high-quality image assets were needed, and the details of dozens of featured projects would need to be resurrected.
Over a half-century of quality and service, and providing value at every stage.
Detail Oriented, Architectural & Striking
Our Approach
Building Vision
Our team gathered with the JPs and heard their story. We immediately respected their attention to detail, that they were all talented artists that honored the value that we could bring them. Together we vectorized a hand-crafted logo, crafted web copy, and stood on the 48th floor of a building in construction and captured incredible photography. The site features an untraditional yet intuitive navigation, a beautiful portfolio, material design, and a responsive experience.
High Rise Opportunity.
“When it was time for us to put together a new website, we carefully looked at many companies who could help us. We decided on Bowen Media due to the look of some of the sites they had already created and liked what we saw. They worked closely with us to gain knowledge about our business but more importantly, they got to the heart of our corporate identity and understood the image we wanted to project with our website.”
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Roux Associates