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Helping Make Finance Easy
Investor Junkie is engineered to educate people about the personal finance space, while helping them become better investors. Taking the fear out of investing, Investor Junkie provides all the essentials of investing, while communicating the ways in which consumers can make the most of their investments. Setting users up for financial success, Investor Junkie houses a wide range of reviews, comparison tools, insightful articles and promotions.
Website
Scope
Branding, Web Design, E-Commerce
Our Partnership’s Impact
Outcomes & Successes
Our partnership with Investor Junkie drastically improved the user experience, leading to increased onsite user engagement, time on site, pages per user, conversion rates and overall website rankings.
42%
Increase in Users to the website
47%
Increase in average pageviews per user
17%
Increase in average session duration
Due to the company's unprecedented success, Investor Junkie was acquired for $5.8 Million by XLMedia in July, 2018.
New Features & Functionality
Improving the User Experience
Our team built three new comprehensive, customizable financial comparison tools to deliver a personalized and seamless user experience for every site user.
Improving the Navigation
Our Improvements
We updated the navigation to serve as an easily accessible overview of the whole website, restructuring it to house all the resources for those who want to begin investing.
What we Built
A robust, yet user-friendly navigation housing all tools, products, reviews, articles and resources for web visitors to easily find what they are looking for.
What it Does
Users now have easy access to read helpful reviews instantly, utilize new comparison tools that didn’t exist before and discover a wealth of resources right at their fingertips.
How it is Better
Without a single click, the updated navigation now shows users on the Investor Junkie website just how many more resources they have instant access to.
A complete brand overhaul
The Scope
We improved the styles throughout the website to increase user engagement and sitewide legibility, leading to higher conversions for Investor Junkie.
The Challenge
Defining the brand
Creating a brand that stayed neutral enough to showcase a wide array of other brands, while remaining uniquely and unmistakably branded as Investor Junkie.
The Solution
A refreshed brand
Adding legible typefaces, branded infographics, icons and intriguing color palettes greatly enriched the user experience.
Vibrant,
Inviting
Symbolic
Wallstreet Blue
#146687
Savings Sapphire
#6dc5e6
Investor Green
#00a651
Financial Fern
#02c360
AaBb
Lato
Light
Semi-Bold
Body copy size - Lato 16px
This is an example of how the selected typeface would look as a paragraph of text on the new website. This typeface best compliments the brand, layout, and design of the website.
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Outletics