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Growth. Independence. Community.
Family Residences and Essential Enterprises, or “FREE”, is an organization whose philosophy is rooted in the realization of human potential. We have partnered with the FREE network to support all of their organizations with our marketing and branding services, and bring awareness to their incredible mission: to assist individuals of all abilities to realize their full potential.
Scope
Branding, Web Design, Print Design, Photography, Creative Strategy, Marketing
Inclusive,
Impactful
Industry-leading
Sea Buckthorn
#f4a636
Purple Mountain
#8070b4
Picton Blue
#3f97ef
Boston Blue
#3f9eab
We chose Open Sans, as it was designed to communicate an optimal reading experience across print, web, and mobile. A welcoming and legible typography, Open Sans is a contemporary yet sophisticated font fitting for the FREE network and the new nonprofit website.
AaBb
FF Tisa Sans
Light
Semi-Bold
Body copy size - FF Tisa Sans 16px
This is an example of how the selected typeface would look as a paragraph of text on the new website. This typeface best compliments the brand, layout, and design of the website.
The Challenge
It was essential to create a brand identity design that positions FREE as the industry-leading, nonprofit organization that they are. When we first met FREE, we discovered a welcoming, joyful culture ingrained in every resident and employee alike. We made it our mission use our branding services to convey that energy in everything we produced for them. We displayed their various services, supports, offerings, programs and residences to those in need, in addition to those who support their mission in empowering individuals of all abilities.
Fulfilling FREE's mission drives and inspires us to create impactful design.
Dynamic, Educational and Empowering.
Our Approach
Together, Creating the Right Solution for any Need
We created a highly structured, comprehensive nonprofit website to house an expansive amount of resources for the FREE network. Along with increasing donations, our goal was to showcase the outstanding abilities of everybody FREE supports, and the many programs that exist for these individuals to excel.
Fully Responsive Design
To best inform the public of the various events taking place within the FREE network, our solution was to create a highly organized, categorized calendar with filtering options for users to easily access events across all devices.
Empowering Individuals of All Abilities
As FREE continues to grow and add new services and supports to our community, our branding services team acts as a strategic partner to maximize the first impression that they have with their audience while championing their cause. We also continue to support all of FREE's affirmative businesses and other nonprofits that they work with. Our branding and marketing team is privileged to dedicate our work to initiatives that help individuals in need, our communities, and the world we live in.
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