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Leaders in Litigation
In communicating the strong legacy of Bower PC — one of New York’s largest defense firms — it was essential that our law firm website design translated to success. They sought a creative branding agency partner to effectively convey their story, their level of expertise, various practice areas and their legacy within the medical malpractice arena. Bower approached us with a goal of preserving their history while heading towards the future with a new law firm website.
Website
Scope
Branding, Web Design, Print Design, Photography, Creative Strategy
Clean,
Experienced
Sophisticated
Bower Blue
#00556a
Defense Slate
#454545
Blackout
#222222
Because of it's traditional and conservative look & feel, Sorts Mill Goudy helped establish the history and authority of Bower along with conveying quality and class of the brand. To maintain consistency with the branding and marketing, Goudy was selected as the body copy typeface as well, once again offering a sense of heritage and pedigree to readers.
AaBb
Sorts Mill Goudy
Light
Semi-Bold
Body copy size - Sorts Mill Goudy 16px
This is an example of how the selected typeface would look as a paragraph of text on the new website. This typeface best compliments the brand, layout, and design of the website.
Our Approach
Committed to Success
Our team coordinated a photoshoot to highlight the distinguished law professionals who contribute to Bower’s pristine reputation. Enhancing their website and logo with our branding services effectively communicated their respectability and professionalism. In tying into their history and conveying their capabilities, our team developed a clean and sophisticated law firm web design and corporate brochure.
Creating a Digital Footprint
Following the successful launch of their custom law firm web design and brand identity design, we saw community engagement start immediately on the careers side and more. Our branding and marketing team anticipates strengthening Bower’s journey of growth and assisting them in continued evolvement.
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