B a c k t o P r o j e c t s
Support from the Ground Up
The industry’s finest Ground Support Equipment Distributor and Manufacturer, Aviation Ground Equipment has been serving the Commercial and Military Aviation Industry for over 32 years. Our creative branding agency was chosen to re-brand the company and develop a custom web design with a highly engaging user experience for two very distinct and specialized audiences.
Branding, Web Design, Print Design, Creative Strategy, Marketing
Customized, Structured Versatile
Our chosen font style lends itself to appeal to a more technical audience. To establish strong hierarchy and consistency, we utilize a grayscale of the same font from ACEG’s logo as the primary typeface on the website, from headlines to body copy, which helps to display ample information in a neat and coherent format.
Body copy size - Roboto 16px
This is an example of how the selected typeface would look as a paragraph of text on the new website. This typeface best compliments the brand, layout, and design of the website.
Our branding services team designed AGEC’s logo, branding and marketing collateral and business cards to dually showcase both the commercial and military business sectors.
Trade Show Booth Design
Our goal, as a branding agency, was to create a unified brand grounded in aviation, that would successfully position AGEC properly before two completely different audiences. Our web design agency aimed to create a custom web design that felt like one cohesive site, rather than any type of split experience.
Together, we have driven targeted traffic to the website and increased online conversions by over 300%.
Robust, Intricate and On-Brand
Distribution Made Easy
Our branding services team immediately fueled AGEC by designing a brand equally representative of their commercial and manufacturing operations. By creating a site with a balance of the catalog's product structure, and an informational customized structure, we were able to clearly direct a user to either find commercial products or learn more about highly customized manufacturing solutions.
Fully Responsive Design
By positioning AGEC as industry-leaders, we created an incredibly intuitive custom web design with highly informational navigation for users to easily request a quote, or seamlessly download product specifications from any device.
A Revamped Brand Identity
AGEC has been constructed for success today and well into the future. By positioning them as experts in their field before both of their audiences, and putting request a quote forms on every page and product, ACEG has seen tremendous growth in targeted traffic to their new custom website. We anticipate making consistent enhancements and iterations to the website that optimize branding and marketing campaign results for the road ahead.view website