B a c k   t o   P r o j e c t s

Arbor Realty Trust

Rooted in Success
Arbor is a multifamily lending company that partners with clients to customize financial loan solutions. Beginning as a single family lender, Arbor has become one of the nation’s leading multifamily lenders. Closing 1 in 8 home loans, Arbor grew their roots by planting a tree for every new homeowner they worked with. Arbor approached us to display their national presence by refreshing their brand identity, and building a new corporate website.
Branding, Web Design, Creative Strategy
Modern, On-brand ampersand a hint of blue
Investor Sage
Ren-Teal Green
Jungle Green
Crayola Blue
The goal of Arbor’s typeface was to compliment their new logo and shift their brand identity in a more contemporary direction, while maintaining the level of professionalism they have established in their industry. Ultimately, we chose Montserrat, a bold sans serif that conveyed Arbor’s industry leadership.
Body copy size - Montserrat 18px
This is an example of how the selected typeface would look as a paragraph of text on the new website. This typeface best compliments the brand, layout, and design of the website.
The Challenge
Arbor approached us with a goal of displaying the growth of their national presence by refreshing their brand identity and building a new corporate website. Our website redesign aimed to successfully position Arbor before their various intended audiences including investors, senior facilities, retail facilities, and multifamily property owners.
We set out to build a robust, user-friendly website with sophisticated search functionality to reflect Arbor’s widespread presence.
Together, our teams anticipate driving additional traffic to the website, and increasing organic lead volume.
Clean, Multifunctional and Integrated.
New corporate website with a refreshed brand identity
Our Approach
Keeping User Ease & Accessibility at the Forefront
Seamlessly connecting all other segments of the organization, we built a robust, user-friendly website integrated with the company’s loan application platform (ALEX), CRM, stock feeds, financial calculators and all recent closings in real-time — establishing Arbor’s corporate website as a hub of information for various target audiences.
Fully Responsive Design
With additionally created entry points, site users can more easily connect by requesting a quote, calling, live chatting, or scheduling a meeting with the expert originations team.
Planting Seeds for Growth
Arbor’s new brand identity and corporate website have been engineered for success. Our creative agency looks forward to seeing an increase in loan applications, organic leads, career applications, and a more engaged online audience. We are proud to have helped properly represent Arbor for the nationwide direct lender powerhouse that they are.
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