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PERSONAL, PROFESSIONAL, PASSIONATE
Appell is an innovative pavement services company, rooted in professionalism and customer satisfaction. Appell approached us with the need to target a higher level of clientele through a well-crafted custom web design, branding and marketing, high impact digital marketing campaign, and branding services to create supporting print materials and vehicle wraps.
Website
Scope
Branding, Web Design, Print Design, Creative Strategy, Marketing
Energetic,
Youthful
Experienced
Black
#000000
Appell Yellow
#ffc900
Safety Blue
#229ecc
Light Blue
#00c0ef
Due to the reactive nature of Appell’s business, we used bold headlines to relay their messaging, brand identity design, and capture their audience’s attention. For body font and subheadlines, we chose a sans serif typeface to complement the font in their logo.
AaBb
Roboto
Light
Semi-Bold
Body copy size - Roboto 16px
This is an example of how the selected typeface would look as a paragraph of text on the new website. This typeface best compliments the brand, layout, and design of the website.
The Challenge
We were tasked with using our marketing and branding services to positioning Appell from a local striping and seal coating company to a national provider of pavement maintenance. With a goal of propelling the growth of their business, our branding and marketing challenge was to revitalize a company in a long-standing industry with a fresh and exciting look that reflected the energy and progressiveness of the Appell team.
Since launching their new custom web design and digital marketing and branding campaign, Appell has seen an overwhelming increase in lead volume and lead quality.
Informational, Differentiating and Progressive.
Our Approach
Exceptional Service, Unparalleled Professionalism
It was essential to communicate Appell's unique value while demonstrating their ability to outshine their competition on each page of the website and print materials. We developed Appell’s brand identity design to embody their unwavering enthusiastic spirit and dedicated work ethic. This was successfully achieved in the branding, visual design, and overall user experience.
Fully Responsive Design
We created an incredibly user-friendly mobile site with a comprehensive navigation, easily accessible contact information and options to get a quote. The highly informative website was built using an unconventional layout, drawing users down the page for continued scrolling and clear direction to contact the company.
Local Company, National Reach
The new custom web design, along with our direct mail and digital branding and marketing campaigns have elevated and transformed Appell from a small business to a middle-sized business. So far, conversion rates have increased by over 500% and the cost per conversion has been reduced by over 200%. We are so proud to partner with Appell and continue to grow their success.
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