Industry
Deliverables
Web URL
High Life LLC, a premier producer of high-quality active apparel for renowned brands like Reebok, And 1, Champion, and Penn, sought our expertise for a website redesign. They aimed for a digital presence that mirrors their unwavering commitment to excellence and supports their continued growth in the active wear market.
Introduction
Elevating Brand Identity with Bold and Active Design
Our design approach for High Life emphasized bold, active typography to reflect the brand's dynamic nature. We incorporated the pulse from their logo to create a sense of movement throughout the website’s experience, and incorporated dark blues into their color palette to accentuate their orange pop color as well as highlight their quality brand image assets.
Designing for Impact
Telling the Story of High Life’s Excellence
We took the reins of High Life’s tone and voice, crafting compelling copy that tells their story, showcases their passions and values, and underscores their commitment to excellence. Through strategic content and expert copywriting, we effectively conveyed their unique approach to their craft across the entire website.
Defining the Narrative
Athletic Passion and Precision : The Showreel
We created a brand showreel video that takes the audience inside the emotional micro moments and experiences of an athlete, while also paralleling these with scenes depicting a global supply chain and behind-the-scenes advancements in apparel. The video captures the essence of the athletic journey and highlights a wide range of products and innovations in the activewear space, delivering a precise, creative, and passionate portrayal for top brands.
A Brand Video
On-the-Go Performance: Performance-Driven Responsive Interface
The High Life website features a responsive design and mobile-friendly interface, ensuring seamless navigation and optimal viewing across all devices. Users can easily explore their services and the brands they are proud to partner with on any screen size, providing an engaging experience on the go.
Device-Ready Design