B a c k   t o   P r o j e c t s

AAA Northeast Connections

AAA Northeast provides world-class 24-hour roadside assistance, and exclusive discounts and services to its members. We were approached to design a uniquely branded, digital destination for employees to be able to engage, collaborate and stay up to date with the latest news.
Branding, Web Design, Creative Strategy
Flexible, Communal ampersand Inviting
Motor Marmalade
Auto Amber
Connecticut Cobalt
Gas Station Grey
AAA Northeast's unique brand identity was inspired by its uplifting team culture, employee appreciation, and sense of connectedness. We used bright, engaging colors and clean fonts to reflect the essence of the AAA Northeast community.
Body copy size - Roboto 15px
This is an example of how the selected typeface would look as a paragraph of text on the new website. This typeface best compliments the brand, layout, and design of the website.
The Challenge
We were tasked with designing for an employee brand that embodied AAA Northeasts' unique culture all while staying true to AAA's nationwide branding. Looking to break from typical corporate boundaries, we yearned to craft a genuine experience that was both fun and unparalleled.
Recognizing the individuals providing world-class roadside service to AAA members in the North East
Engaging, Informational & Celebratory
Our Approach
Designing a Digital Platform for Team Connection
Our team aspired to design a welcoming destination for AAA Northeast employees that not only was accessible and resourceful, but that was also fun, uplifting and engaging. Empathetic in our approach, the new website encourages individual characterism, values, and interactivity by highlighting career milestones, promotions, charitable events, inspirational quotes, creative contests, and more. This web design brings tremendous value to its users in that it also houses insightful resources like employee benefits, upcoming events, and job opportunities.
Designed for Employees On The Go
To cater to employees that are constantly on the move, it was necessary to develop a fully responsive digital platform that is easily accessible across multiple devices and browsers. Onward to the future, AAA Northeast employees can now seamlessly experience their website from their phone, tablet, or desktop device.
Celebrating Every Accomplishment
Our team is constantly growing and strategizing new ways to bring people together in the digital realm and we take tremendous pride in collaborating with such a historic company on this special project that seeks to unify, inspire and highlight the valuable employees that make up AAA Northeast. We look forward to further building this portal so all can continue to enjoy and develop their team culture.
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