4 min read

A Web Design Company’s Guide to First Impressions

Humans are naturally visual creatures. 90% of information transmitted to our brains is visual – and 65 percent of us are visual learners. The human brain can process images about 60,000 times faster than words. We’re hard-wired to experience not just the world but also the web – visually. The common thread is obvious – design makes all the difference.

Dan Bowen

Dan Bowen

Founder + CEO
Published: December 11, 2015
Last Updated: April 23, 2024
(Web Design/Web Development)
Two individuals shaking hands on a wooden floor, symbolizing a formal agreement or partnership. Partner with custom web design company Bowen Media today – and design something greater.

As a web design company, our goal is to educate clients on the impact of great design. Most are surprised to learn that even the smallest of companies can gain instant differentiation, credibility and professionalism – all from a visually stimulating website. First impressions matter – in real life and on the web. We’re here to make a believer out of you, too.

First Impressions and Brand Identity

Your brand identity is in good hands with a web design company. Design shows your brand’s personality, helps prospects connect with your brand, and helps develop brand loyalty. Like making a good first impression, strong brand identity stands out in a positive and dynamic way. How important is that initial moment of contact to your brand identity?

The average website user spends a length of about 10 seconds deciding whether to stick around or search someplace else. The decision is made entirely on visual first impressions.

Your brand is the face of your company. It sets you apart from the competition – and helps customers visually and emotionally connect with your business. For a brand identity as unique and personalized as you are, nothing is more important than choosing the right web design company.

A Lesson from Social Media

There’s a reason brands share more visual content on social media than any other type of content. Brands on Facebook get a 65% increase in engagement with visual content. It’s the perfect example of our preference for visuals over text – and the need for a web design company. Unique, engaging visual content does wonders for brands on the social web – and it can do the same for your website.

Engagement is the heart of the relationship between consumers and brands. Design makes the relationship stronger or weaker. The difference between a strong and weak first impression can easily mean the difference between engaging potential customers and losing their attention to a competitor with a stronger visual footprint. A web design company can give you the edge.

Quality Design and Credibility

You could have the greatest content in the world. Regardless, poorly designed, non-visually stimulating websites lose credibility to bounce rates. Don’t believe us? Consider the research:

According to Stanford Persuasive Technology Lab, 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company.

Websites with pleasant visual design make users more relaxed. Users find visually pleasant websites more credible and easier to use. A positive first impression – based on the design rather than the content – determines the value of the website in the user’s eyes. Could your website benefit from more credibility? Perhaps it’s time to partner with a web design company.

First Impression to Lasting Impression

Visual content designed beautifully is memorable. The popularity of infographics is the perfect example. Graphs and charts make data more digestible – but visually stimulating infographics present the data in a more engaging way. It’s the reason infographic search volume increased by over 800% in just two years.

Quality design is the backbone of memorable infographics. Visually stimulating design ensures customers hear and remember your message and brand. The power of the infographic proves incredible design makes your first impression a lasting one.

There’s no denying the power of strong first impressions in web design. Quality design could be the one thing your digital brand needs to engage more prospects and customers and leave a lasting impression. Ready to make incredible design work for your brand? Partner with custom web design company BOWEN today – and design something greater.

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