Search Engine Optimization

SEO is the process of improving the volume or quality of traffic to a web site from search engines via unpaid search results, which is critical for conducting online business today.  At Bowen Media we will optimize your website by carefully editing your content to increase its relevance to individual keywords.  When customers or clients are searching for a specific service on a search engine, like Google, it is common for them to click on the top three sites that appear in the result list.  This produces more visitors to your website and can aid in enhancing your company’s profit.  An SEO can target different types of searches, including image searches, local searches, and industry-specific vertical search engines.  Using SEO gives your website a more defined presence.

The key things we go after when we optimize a website is:

• Content - "Content is King" in the eye of the search engine. We take the existing content and inject targeted keywords and phrases
• Keyword and phrase research
• Competitor analysis
• Backlink building
• Article writing and submission

Search Engine Marketing

This is a targeted way of guiding visitors to your website.  Bowen Media will use your company’s goals and research your competitors to establish a list of targeted words and phrases that are most relevant to your business.  PPC is guaranteed to increase your websites visibility and professional identity and authorizes your website to be visible at the top of Google.  This is a paid form of advertising that allows you to decide how much you want to pay each time a potential client visits one of your listings and you only pay the host when your ad is clicked on.  Bowen Media charges a onetime setup fee and a monthly maintenance fee to manage the account.  The setup fee and the maintenance fee depend on the amount of keywords and phrases.